Most Popular Winter Destinations in Tyrol for UK Travellers
This article provides an overview of Tyrol’s most popular winter destinations among travellers from the United Kingdom. The ranking is based on official overnight statistics and highlights the regions that British guests choose most frequently for their winter holidays.
Why Tyrol continues to appeal to UK winter travellers
For British guests, Tyrol offers a compelling mix of reliable snow conditions, efficient infrastructure, high-quality ski schools and a diverse portfolio of ski resorts suited to different skill levels. Additionally, accessibility via Innsbruck Airport and strong regional tourism services contribute to Tyrol’s long-standing popularity among UK visitors.
Methodological Note (formal)
The following overview is based on official overnight statistics and shows which Tyrolean destinations are most frequently chosen by guests from the United Kingdom. The ranking illustrates the variety of the region — from lively alpine centres to quieter valleys and high-altitude glacier areas.
For this overview, national tourism data from Statistik Austria and Fact.Tirol has been analysed, focusing specifically on overnight stays of guests from the United Kingdom. This allows a clear view of which Tyrolean municipalities attract the highest number of British winter travellers.
Most Popular Winter Destinations in Tyrol Among UK Guests
Sölden
Sölden records 202,126 overnight stays from UK visitors, making it the leading Tyrolean destination for the British market. With two glaciers, high-altitude slopes and a long ski season, Sölden in the Ötztal Arena appeals particularly to experienced skiers and travellers seeking snow reliability and modern lift infrastructure.
St. Anton am Arlberg
St. Anton registers 145,584 overnight stays from UK guests. Known as one of the most prestigious ski resorts in the Alps, it offers challenging slopes, extensive off-piste opportunities and an internationally renowned skiing culture. It remains especially popular among advanced British skiers.
Mayrhofen
With 114,997 overnight stays, the ski area Mayrhofen - Mountopolis is a well-established favourite among UK travellers. The combination of Penken’s more demanding terrain, the family-friendly Ahorn area and access to the Hintertux Glacier provides strong appeal across different skill levels. The resort’s lively atmosphere is also a key draw.
Read more about Mayrhofen in our blog "Winter sports in Mayrhofen: everything you need to know for an unforgettable skiing holiday"
Ischgl
Ischgl attracts 54,642 overnight stays from the UK market. Its high-altitude, snow-sure Silvretta Arena ski area and cross-border link to Samnaun make it a premium destination. British visitors appreciate the combination of sport-focused skiing and high-quality entertainment.
Also read our blog item "Ischgl – everything you need to know for your ski holiday in Tirol"
Kitzbühel
Kitzbühel records 35,186 overnight stays from UK guests. Known worldwide for the Hahnenkamm and its traditional alpine ambience, Kitzbühel attracts discerning travellers who value heritage, charm and varied ski terrain. Its boutique character resonates strongly with UK visitors.
Seefeld in Tyrol
Seefeld welcomes 27,607 overnight stays from UK travellers. As a renowned Nordic centre with extensive cross-country networks, winter hiking options and a refined village character, Seefeld appeals strongly to guests seeking a quieter, more wellness-oriented winter holiday.
Neustift im Stubaital
Neustift records 24,635 overnight stays from the UK market. Proximity to the Stubai Glacier — one of the most snow-reliable areas in Tyrol — attracts skiers who value early- and late-season opportunities. Families and intermediate skiers particularly appreciate the resort’s varied slopes.
Wildschönau
Wildschönau counts 16,080 overnight stays from UK guests. Known for its peaceful atmosphere, family-oriented slopes and traditional Tyrolean charm, the region appeals especially to travellers seeking a relaxed winter experience away from the major alpine centres.
Hopfgarten im Brixental
Hopfgarten records 15,752 overnight stays from the UK. As part of the SkiWelt Wilder Kaiser – Brixental, the resort offers extensive terrain and reliable infrastructure. UK visitors appreciate its accessibility and broad range of accommodation options.
St. Johann in Tyrol
St. Johann in Tyrol welcomes 15,653 overnight stays from UK travellers. With gentle terrain, a friendly village environment and strong family appeal, Skistar St. Johann in Tirol is an excellent choice for beginners and relaxed recreational skiers from the United Kingdom.
Statistik- AT https://www.statistik.at/statistiken/tourismus-und-verkehr/tourismus/beherbergung/ankuenfte-naechtigungen
Fact.Tirol: https://www.fact.tirol/statistik/maerkte/
Want to know more about your winter sports in Austria?
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